Criteria & Pre-Condition

A product meets the highest level of craft national and international panel of experts, nominated by ASEPHI evaluates submissions based on the following criteria:

  • EXCELLENCE

Demonstrated excellence and standard–setting quality in craftsmanship: determined by the use of high quality materials, a high standard of technique and the special attention to manufacturing and finishing details.

  • AUTHENTICITY

Expression of cultural identity and traditional aesthetic values: demonstrated by a well-achieved application of aesthetic and cultural expression or traditional crafting techniques.

  • INNOVATION

Innovation in design and production: demonstrated by an effective and successful blend of traditional and contemporary, or inventive and creative use of material, design, and production processes.

  • MARKETABILITY

Marketability of the craft products with potential for the regional and/or international market: related to the functionality of the product, the safe use by potential buyers, a balanced price-quality relationship or the sustainability of production.

  • EMERGING

Concern to the youth and creative artisans who produce and show keen interest to apply knowledge and creativity of crafts products both in materials and design

  • | To be eligible and enter the evaluation, all submissions must first fulfill two pre-conditions. Products and processes must be: ECO-FRIENDLY & GOOD QUALITY PACKAGING